Insurance Broker Tips
If you sell life insurance, mortgage protection, disability and critical illness insurance or annuities, the goal is the same: to grow leads and increase sales. The good news is that you're in a sales career that offers different ways to grow your business relatively cheap. Here are 10 tips that every insurance agent needs to know to close more sales.
1. listen more, talk less
As tempting as it is to sit down and start explaining all the benefits of insurance policies and plans, the best thing you can do is to let the prospect of leading the discussion. Instead of pitching your product, sit down and ask the person you speak with their lifestyle. Ask questions about their family and the concerns for the future and let them tell you what they are looking for. Your role is to be an insurance consultant, not an insurance salesman.
2. do not sell products, provide solutions
Instead of jumping into a sales pitch on large discounts offered by your agency on insurance plans, explain the perspective as what you are offering can help solve a problem that currently have, or potential problem down the road. People are much more likely to buy products that solve problems and provide them peace of mind. You will only be able to do it successfully if you understand the needs of families and followed the number one rule: listen more, talk less.
3. highlight the benefits characteristics
Rather than focusing on the technical aspects of an insurance policy (even if you want to be sure that the lead clearly understands this before purchase), first highlight as having insurance will help them in terms they can relate to. For example, to explain how the aid policy will pay the bills if they become disabled. Be sure to keep the lead and their needs at the center of the conversation.
4. leave something to remember you by
Most sales of life insurance simple - especially lead sales driven - can be a one sit close, but occasionally families will need to weigh their options and put more thought into their final decision. This is certainly the case with annuity sales or insurance sales life more complex. Make sure you are prepared with specific company or the product documentation that can leave behind. At a minimum, be prepared to leave a business card, because buyers may have questions after you leave, and you need a way to get in touch with you, especially if or when they need to use politics.
5. targets and deadlines
Make sure your goals are specific. That number of appointments you want to set this week? 10? 15? 20? How many of those appointments will be materialized in a sale? Make sure your goals are realistic. Rather than aiming for a 100% quit rate, in order to increase sales of insurance by 10%. Incremental goals are more achievable and create an atmosphere of success. Do not let your goals indefinitely. It is not enough to say "It will increase sales by 10%." Instead, give yourself a deadline. "It will increase sales by 10% every month."
6. take advantage of opportunities Networking
Take advantage of the opportunity to participate in fairs and exhibitions, conferences and meetings and network with other professionals in your field of insurance. These are great places to make connections, learn from industry leaders respected and stay up to date on industry trends.
7. ask for referrals
Have a happy outlook that you helped me in the past? Do not be afraid to ask for referrals. Word-of-mouth is still a viable and free track, generating tool.
8. learn something new every day
Take some time every day to improve sales and marketing knowledge. Read a book, attend a webinar or listening to an audio book and try to learn something new about your field.
9. associate with successful professionals
Surround yourself with successful people, positive. If you are surrounded by people who meet their goals, which will help motivate you to achieve your goals. Talk to other professionals in the insurance industry of what does and does not work and ask about their experiences when they were in your shoes.
10. love your job
To be truly effective, you must love your work and believe in the product you're selling. People who love what they do experience less stress and a higher rate of success.